New video from the General's new single - Head Get Mangled taken from their forthcoming debut album 'Generally Speaking' out this month (according to myspace.com/dizzeerascal )
Great Prodigy-style production which has already grabbed the attention of numerous digital music channels and nicely sets up the introduction of their long awaited album.
Now I know what your thinking, Grime needs no saviour, it's rolling nicely. What the title refers to is that I feel they can change the way the mainstream views Grime as genre. It's clear to see this track has massive public appeal and is going to be a stormer at this summer's festivals, hence leaving the audience hungry for more. The obvious next step is for them to go hunting for their album so, with the right promotion and track selection, success could be just around the corner. The signs are even brighter when you consider that their mentor Dizzee Rascal had last year, enjoyed a UK number one single on their shared record label, Dirtee Stank.
On a personal note, this track poses an interesting question - do they stay loyal to their Grime roots or forge a career in dance music a la Leftfield/AudioBullys? Their potential for this change in direction is there for all see.
Click here to watch an RWDmag interview with the Generals about Head Gets Mangled.
myspace.com/newhamgenerals
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